Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select products, services or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, socio psychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It also studies characteristics of individual consumer’s s in an attempt to understand people's wants. It also tries to assess influences on the consumer from society in general.
For Adidas a consumer shall mean and include any person or individual who has purchased a Adidas product from any authorized Adidas store in India.
Adidas providing shoe range in almost all type of sports, helps its consumer to link themselves to the sports of there choice and but product according to their preference. Being an International brand, Adidas create value in the minds of its customer by providing product with guaranty of durability and better performance. Moreover with the brand endorsed by sports personalities which are aces in their particular field, consumer relies on the product more and purchases more.
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