Above
the line:
advertising
through various modes like –
v Television:
impossible is nothing campaign featuring famous sports figures, telling their
stories and promoting the brand.
v Hoardings:
Amazing hoardings on the highways or crowded roads, most of the times featuring one specific
product or the entire brand mostly endorsed by famous sports figures or just products.
v Internet:
Promotion and advertising on internet- mostly through their own website,
through social networks and through gaming.
Own
website: Through exclusive digital content featuring making
of commercials, by impossible contests for audience, downloadable content in
the form of IIN wallpapers, videos.
In
Game advertising: With massive, the in game advertising
agency, Adidas took advertising to a new level by featuring it’s ‘Impossible Is
Nothing’ campaign in advanced sports games such as MLB 2K7 and NFL 2K7.
Below
the line:
v Through
catalogues and brochures meant for individual customers:
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