Adidas entered into a distribution tie-up with Woodland Shoes earlier in 2003 and before that it had tied up with national multi-brand retailers like Planet Sports, Lifestyle and Metro Shoes.
The main distribution strategy of Adidas is to gain visibility through a network of exclusive brand stores and multi-brand stores and distributors apart from their franchisees.
Currently Adidas has 750 exclusive stores in 220 cities and is planning to add 125 more stores by the end of the year 2012.
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