Organization buying behavior

                                       What is Organization Buying Behavior 

 

 Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers There are three buying situation :-

·                     New Task

·                     Modified Rebuy

·                     Straight Rebuy

Buying Decision Approaches -

·                     Casual Approaches- It involves no information search or analysis. Adidas did not apply this approach as it had done research regarding what the people demand and what are there needs. On basis of that they launched there product which had one of most distinguishing factor and that was flat shoe.

·                     Routine Low Priority - Decsions are more important and involve a moderate amount of analysis. Adidas had done research regarding its product and had involved a much amount of analysis.

 

 

There are many forces that influences the organizational buying behavior. Adidas had to take into consideration many factors because they were going to launch a new product which was somewhat a brand extension for there company. Thus all such factors which were important were taken into consideration while launching there new product.