Sales Management

Sales Management
What is Sales management?

Sales management is about leading the people and process your company uses to sell prospects and service customers. Responsibilities include:
• Building the right sales strategy
• Hiring the right team
• Creating the right compensation plans, territories and quotas
• Setting the right projections
• Motivating your team
• Tracking revenue against goals
• Resolving conflicts
• Training and coaching sales reps
• Managing processes
• Getting the sale!

                                                         SWOT STRATEGY

Strengths:

The main strength of Adidas is his Product Quality. The quality and the material uses in Adidas  is very good.

The company has a good brand image in the market, the publicity and the advertisement is also very good and lastly company  hold a healthy market share in the market.

Another  strength of the company is its well efficient and effective management, which works as a team.

Weakness:

The major weakness in the Adidas is that the manufacturing of the products of Adidas is not done in India itself it is being import hence the cost become high and the margin of profit becomes low that’s why company must give a deep thought on manufacturing their products in India.

Another major weakness in the company is that it is not catering to all the segments which I have already discuss above, If these two weakness in the company can be eradicated then the company may earn high profit and better market status.

Opportunities:

Adidas does have many products for the urban segment or poor people, but there is hardly any product or we can say that there are no products for this segment. India is more a rural country, in the total population of India major part of population lives in rural area and these people cannot afford the costly products of the company like Adidas hence company must target this particular segment they must introduce the shoes and other product according to their demands.

Also price is one of the major factor which may influence this type of segment hence company should make their policy accordingly.

Company must also consider the range and the variety of the products as compare to Nike and Reebok. In my opinion the company must introduce more rage or more variety in the market to compete with their competitors and also the customer have more choices to choice the product from.

Threats                                                                                                                                                                            Adidas does not have strong distribution network as compare to Nike and Reebok in India. Nike has more number of retail outlet then Adidas and Reebok has a unique distribution network, the company Reebok not only uses its outlet for the sale of their product but also use some other shoes company outlet like “Bata”. In a Bata showroom u can find Reebok shoes and other products. But this is not a case with Adidas hence Reebok has an extra advantage over Adidas.

Adidas do not have any competitive advantage as compared to Nike and Reebok