Services and Services Marketing

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Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services.

 The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.

Services are economic activities offered by one party to another. Often time-based, performances bring about desired results to recipients, objects, or other assets for which purchasers have responsibility. In exchange for money, time, and effort, service customers expect value from access to goods, labor, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved.

Services of Adidas:-
1.Pre purchase services:- This include accepting telephone and mail order,advertising, shopping hours and fashion shows.

2.Post purchase services:- This includes shipping and delivery, gift vouchers, adjustments and returns.

3.Ancillary services:- This includes general information of the product, repairing if the product is faulted.

They also provide services as follows:

Intangible services :-This are the services which are not physically seen for example mailing and giving feedback, and complaining about a particular product.

Inseparable:- This is services which are provided but Adidas employees directly through a door to door bases or on a telephonic call, where a customer can directly contact to the technical team and can solve their problem in seconds, which gives a better customer satisfaction.

Variability:-Adidas in particular have a training professionals which take care of the customers complain and revert back in seconds with a solution and also note complains which always helps in improving the upcoming products.

In short, Adidas provides a customer satisfied services which has helped them to cover such a huge market worldwide.